#EWOS2019: Our goals

• Encourage women to release their full potential.
• Raise awareness for the expertise and talent of the women in outdoor sports and its branches and businesses.
• Increase the participation, visibility and number of girls and women in outdoor sports.

Why we do that? Because we believe that these are the first steps towards more diversity in outdoor sports - hence a real door opener for societal changes.

#EWOS2019: Your goals

The #EWOS2019 is set up for all the outdoor women who want to reach their goals, whether it’s in your private or business life: Boost your business? Speak up in your company? Fight stereotypes? Encourage more girls and women to discover outdoor sports? Engage for sustainability? Promote diversity?

Workshop A:
VISUAL STORYTELLING

You may not yet be aware of it but it's a fact: you're a natural born storyteller! Storytelling is probably as old as mankind, an essential human activity rather than a 2019 marketing buzzword. So how to turn your congenital talent into a tool that you can use for content marketing, branding and beyond? What does it take to make a story memorable and have it shared? What's important when you frame your story into pictures and videos?

Led by
• Dr. Nina Rebele
• stay curious!

Workshop B:
PITCHING & NEGOTIATING

When was the last time you've asked your boss for a salary rise? Do you know what's unique about your work? What's on the agenda of your business partner? At the first glance, these questions seem to have no relation to each other. Yet this is a wrong conclusion. Being able to negotiate the value of your work requires to know the value of your work requires to know what your partners need. To this crucial foundation, it's good to know all the wrinkles, because presentation skills, language and body language also affect the success of your pitch/ your negotiations to a great extent.

Led by
• stay curious!

Workshop C:
LEADERSHIP & DESIGN THINKING

Curiosity and the urge to experiment are inherent in every child. As grown-ups, creativity is often under the daisies, buried by routine and the anxiety to please and render the right decision. For solution-solving, we prefer to consult experts to be on the safe side. This behaviour limits innovation as we only reproduce someone else's success model. Copy & Paste - remember? So let's break it down: even experts gain their knowledge in trial and error and it's not an experiment if you know it will work! But what makes highly successful companies really stand out? Often, they use a process for creative problem solving: Design Thinking. It utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. In this workshop, you will discover why you need real leadership skills for this technique. Together with a highly innovative brand, you will develop a new product and experience the whole design thinking process first hand to adopt it to your special needs.

Led by
• stay curious!

Workshop D:
GENDER SENSITIVITY

Strong girls, strong boys! Studies show that gender stereotypes develop in the early childhood. Teachers, parents, coaches etc. play a vital role in the reproduction of gender specific behaviour through the way they talk, give feedback etc. To give children an opportunity to develop a strong personality free from gender expectations, we need to raise awareness for our own gender concepts. This workshop gives scientific insights and practical exercises in the concept of gender sensitivity. A workshop not only important for the private, but also for the business life: if we are exposed to more than thousand advertising messages each day, marketing responsibles can make a huge difference in the way their models apply body language, designers when deciding for colours and shape.

Led by
• Sophie Knechtl
• Anja Kirig
• Prof. em. Dr. Uta Brandes

Workshop E:
OUTDOOR SPORTS ACTIVISM

Outdoor sports are more than a fun hobby. Many non-profits are using the power of sport to strengthen local communities, and work towards equality, inclusion and social equity. But what is the power of outdoor activities, how can they unleash their full potential in creating a better society and who can be part of this change? There is growing interest from both small and large businesses about getting more involved in social issues, both for the purposes of marketing but also very genuine motivations around corporate responsibility. In this workshop, you will get insights in best practice examples developed in Sweden and elsewhere and be supported in coming up with your own ideas for creating and funding novel partnerships to use the outdoors as a tool for change.

Led by
• Dr. Lucy Rist
• stay curious!

Workshop F:
VISION QUEST AND MENTAL STRENGTH

Am I good enough? Can I do it? What will the others think? Even though we climb mountains, surf waves or race bikes, even we outdoorsy women know those doubting questions that keep us from realising our goals. What if all the women with plans and visions just stopped worrying and started to do what they dream of? We want to find out! In this workshop, participants will learn how to identify their vision, how to deal with fear and expectations and how to stay motivated on their way.

Led by
• stay curious!